I am Ibtissam El Azami, a multi-faceted 26-year-old French artist based between Rome, Italy and London, UK.

The Rouge Velvet is your ultimate friendly spot for anything candles, minimalism, and beauty.

I was a fashion makeup artist for years before I decided to make blogging and writing my full-time activity.

I put down the brushes and picked up the pace on the keyboard as a freelance writer and blogger.


In real life, I am a content writer and copywriter.

I own a second website called The London Rack – it is your perfect guide for anything free, cheap, high-end and above all trendy to do, eat and see in London. I spend a lot of time between Rome and London, and my passion for the latter is alive and flaming.

My writing portfolio is available on The Target Idea, should you need a writer for your brand. I am also a Digital and Marketing Assistant for the jewelry brand Yaa Yaa London.

As far as marketing goes, I am also the co-founder and a shareholder in the female-owned start-up Mira Digital. I write and offer several services for this new agency that is bound to change the way the world sees marketing and writing.


I love the colors, the textures, and the art that are encompassed in makeup. One of my favorite lipsticks ever is Viva Glam I by MAC – a perfect red shade that suits any skin tone. Velvet is a fabric I wear most of the time; in crop tops, dresses, tops, even scrunchies for my hair.

I have chosen the name ‘The Rouge Velvet’ for this website as a reminder to feel comfortable and beautiful in any situation. That is why I focus on beauty, candles, stationery, as well as travel, and a bit of culture on The Rouge Velvet.

If you would like to work with me, send an email to, or use the contact form below. Please indicate in the subject the topic of your email, and I will get back to you within 24 hours.