I am Ibtissam El Azami, a multi-faceted 26-year-old French artist based in Rome, Italy.

The Rouge Velvet is your ultimate friendly spot for anything candles, beauty, and culture.

I was a fashion makeup artist for years before I decided to make blogging and writing my full-time activity.

I put down the brushes and picked up the pace on the keyboard as a freelance writer and blogger more than ever before.


In real life, I am a content writer and copywriter.

I own a second website called The London Rack – it is your perfect guide for anything free, cheap, high-end and above all trendy to do, eat and see in London. I spend a lot of time between Rome and London, and my passion for the latter is alive and flaming.

My writing portfolio is available on The Target Idea, should you need a writer for your brand. I am also a Digital and Marketing  Assistant for the jewelry brand Yaa Yaa London.

As far as marketing goes, I am also the co-founder and a shareholder in the female-owned start-up Mira Digiral. I write and offer several services for this new agency that is bound to change the way the world sees marketing and writing.


I love the colors, the textures, and the art that is encompassed in makeup. One of my favorite lipsticks ever is Viva Glam I by MAC – a perfect red shade that suits any skin tone. Velvet is a fabric I wear most of the time; in crop tops, dresses, tops, even scrunchies for my hair.

I have chosen the name ‘The Rouge Velvet’ for this website as a reminder to feel comfortable and beautiful in any situation. That is why I focus on beauty, candles, stationery, as well as travel, and a bit of culture on The Rouge Velvet.

If you wish to work with me (partnership/sponsored posts), send an email to, or use the contact form below. Please indicate in the subject the topic of your email, and I will get back to you within 24 hours.