Hartwell Clothing: The Next Big Thing in Countrywear

About two months ago, I started working as a Social Media Manager for a countrywear brand called Hartwell Clothing. 
What started as a strictly professional relationship morphed into a job that I now consider to be so much more than a job, given the fun I have in not only working with a fashion brand, but also with the most creative, kindest, and fairest people around, and… I can work from home.
So that I can do my job to the best of my ability, the couple running the Hartwell Countrywear brand has gifted me two items to get the feel of the brand and the fabric; a blouse and a shirt. 
Got them, tried them on, it wasn\’t long before I felt that a Hartwell Clothing review was in order on It\’s Azami. I verily think that Hartwell is the next big thing in countrywear fashion.
Hartwell Clothing: the next big thing in Countrywear - Fashion Brand London Blogger The Target Idea Makeup Artist Copywriter Nature Clothes Zoe Dragonfly Shirt - Grace Flowers Blouse Review

What is Hartwell Clothing?

Hartwell is a UK-based countrywear brand run by Monica, a fashion designer of many years, and Laurence, an ex-advertising executive. They both paired up to create Hartwell in 2018, a brand that was to brighten up the countrywear game with never-before-seen prints inspired by both flora and fauna.
The brand currently offers a large panel of print designs and ranges, from their famous Lydia and Layla shirt ranges to travel skirts and blazers, all more beautiful and elegant than the next (or the previous, depends on how you see it). 
If you are not based in the UK, Hartwell ship abroad and also have stockists all around the world – that\’s how popular the brand is getting.
Hartwell Clothing: the next big thing in Countrywear - Fashion Brand London Blogger The Target Idea Makeup Artist Copywriter Nature Clothes Zoe Dragonfly Shirt - Grace Flowers Blouse Review
Hartwell Clothing: the next big thing in Countrywear - Fashion Brand London Blogger The Target Idea Makeup Artist Copywriter Nature Clothes Zoe Dragonfly Shirt - Grace Flowers Blouse Review

Hartwell Clothing: An up-and-comer that delivers

I have been gifted two tops from Hartwell; the first is the Zoe Dragonfly shirt, a 100% Oxford cotton shirt with a slim fit that I adore. I mostly wear casual clothes and when I received it in the mail, I became crazy, straight away thinking that it was my new go-to date shirt.
We will all appreciate the fact that for once, I am doing a fashion post and a post where I actually put up photos of myself. Yes, Hartwell deserves that much – and more. 
What I love in the Zoe Dragonfly is the mix of colors that make up the dragonflies, almost watercolor-like, muted, magical. I love how thick the fabric is – one of those shirts that doubtlessly last you years.
Hartwell Clothing: the next big thing in Countrywear - Fashion Brand London Blogger The Target Idea Makeup Artist Copywriter Nature Clothes Zoe Dragonfly Shirt - Grace Flowers Blouse Review

The second top I have gotten is the Grace Flowers blouse, which I love even more than the first one, for a simple reason: I rarely wear white. I fell in love with this blouse as soon as I saw it worn on Monica, the designer and I chose to combine it with simili-leather pants I\’ve gotten from Zara between the first and second lockdown here in London.

I\’ve always loved flowery prints, but this time what I love above all is the detail put into the collar – and this blue. I have never seen such a blue as the one on the Grace Flowers blouse before and I am simply stunned because not only do I feel lucky to have gotten these to wear day after day, but I work for a brand that I believe in strongly because of the quality and their work and production ethic. Hartwell just deserves more.

So yeah. What\’s even better is the never-ending creativity of Monica – I know that the upcoming collections are to die for. Come follow us on Instagram so you don\’t miss anything you might regret!

Hartwell Clothing: the next big thing in Countrywear - Fashion Brand London Blogger The Target Idea Makeup Artist Copywriter Nature Clothes Zoe Dragonfly Shirt - Grace Flowers Blouse Review

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